The musical element is an enormous part of what defines the Hard Rock hotels, restaurants and entertainment properties around the world. Allen spoke of how the brand “represents more than food, beverage and a place to stay.” “The Hard Rock brand is stronger today than it ever has been,” Allen said. Months earlier, in an opening announcement revealing some of what visitors could expect from the guitar hotel. Seminole Hard Rock Hotel & Casino Hollywood

The property's pool lagoon featured fully costumed mermaids, acrobats and jet packs.